BusinessTechnology

How To Get More Visitors To Your Website / Blog

You are here because you want more! Don’t we all. Lets have a think about it, what helps us drive traffic?

For whatever reason you are thinking about how to get more visitors to your website. Once you have them how do you get them to come back? Since the age of the internet this is the question we have all asked ourselves and it’s always updating.

The internet is constantly evolving with new apps, social media networks and new web pages. Then of course there is Google and Bings search engine algorithms being constantly updated. Google is by far the biggest player, the second largest search engine is YouTube which is also owned by Google. There are other smaller search engines but all are dwarfed by the mighty Google.

There are various steps to gaining more traffic to your blog or webpage. Its not an easy or quick task, it will take time to piece everything together. Never rush, if you do it will show, get your content how you would want it to be if you came to find answers.

Let’s have a look below at how we can help drive visitor numbers.

Choosing your niche website or blog

Your niche, as its referred to across the internet is basically what your webpage contents are about. There are literally thousands of web pages on this very subject (alot are simply copied from other content creator’s blogs). This in effect, is the niche, a website or blog around helping people increase visitor numbers. You have questions that you want answering, so you came to this website in search of answers.

There are different ways the choose your niche but first ask yourself, what are you creating a blog or website for? Is it content creation to help others or purely to try and make another source of income, maybe its something inbetween.

Niche for Money?

If you are looking for a niche purely to make money you need to think outside the box. The less web pages on your particular niche you can find on the internet the better it will be, provided people are looking for information on your niche. You can use google keyword planner to help with this. Most sites will tell you to use longtail keyword searches, this helps reduce your competition. With less similar web pages to compete with, well written articles will appear higher in search results.

Niche for content

If you want to create a niche based on content alone the world is your Oyster. I’m going to assume you already know the subject, or what your niche will be. (You can monetise at any point if you choose). There is no need to go off in search of long tail keywords here, it’s all in your head. Write well written articles on subjects you know and love, it will come across that way to visitors as they read it.

Do you have an obscure hobby you are passionate about? It’s the perfect place to start, you will write more naturally and ideas will come easily. In turn this will help you create more content on your chosen subject matter.

Social Media

Love it or hate it, social media is here to stay. It’s influence is massive, just think of the likes of Facebook, Instagram, Twitter and others big or small. Managing social media can take up a lot of time, there are apps that can help, a lot.

If there is a particular social media network that has presence around the niche you have chosen, even if its a small one then use it. If not stick to the bigger ones to get you going. Share articles to your friends on facebook and Twitter, ask them to share them to their friends too.

Create a Facebook business page, update it will your latest content links and share it to your friends. Get them to like it. The more online presence you have the better, it shows people you are serious. That includes search engines, regular, useful content is good.

Look for facebook groups that cover your content, interact with confidence and users will trust what you say. People always ask questions, paste links to your posts that contain the answers. If you have no content on the question they ask, boom, another idea for an article on your webpage or blog.

Try Pinterest, gets some great pictures of your niche ideas on there. People searching for ideas will have a link nack to your blog or webpage, people who stumble across them will.look at interesting pictures at random. I know if something peaks my interest I will check it out, so will others.

Content

Confidence in your content matter let’s your readers know that you are an authority on the matter. Become the authority on your niche subject and watch your web rankings climb.

The higher you climb the more web traffic you will receive, you should aim for the number one spot. Failing number one….It’s not easy as there’s lots of competition, you need to be on the first page of search results.

Think about when you are using search, you barely go to page two unless you are really stuck for information. Normally a different search term is typed in before venturing past the first page.

Content is key to moving up the search rankings, there is no definite answer on how long articles should be. The more the better as long as the content you create is relevant. Yoast, an SEO plugin for wordpress (It’s good too) advises that articles should be above 300 words. Search rankings on other websites I have created found their way onto the first pages after around 700 words.

Traffic can go up and down depending on what your website or blog content is about.

For instance you create a lot of content covering the Christmas period, you can expect a lot of visitors from September. This will increase and spike just before Christmas day and then your web traffic should drop off fast. At least until next year anyway, create content that will draw people in year round too.

Backlinks

Backlinks are basically a breadcrumb for people to follow, as long as they are good.

There are two sorts of back links, good and bad. Let’s focus on good links first.

Good backlinks are created by having similar niche blogs or websites having links back to your own. You can ask the website owner if they would add one for you and vice versa. A good idea is to join relevant forums and have your website link in your profile. Answer questions, show people you have authoritative knowledge. Helping people builds trust, they will be more than happy to click your backlink. If they don’t trust you they won’t trust your backlinks, simples.

Bad backlinks are exactly that, bad. For instance some sites for a fee will spread it around spam networks, maybe simply add it to a list on the site. Google search algorithms are clever, it caught onto this a few years ago. It actively reduces your search ranking if this is suspected, it’s like an all seeing eye! It costs money, time and effort in more ways than one.

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